SEO is not just about adding keywords and backlinks anymore; modern websites are challenged by technical issues, content issues and performance problems on a daily basis (broken links, slow-loading pages, missing meta-data, content gaps, drops in rankings and being outranked by competitors). If these problems are not resolved, even a well-planned web site will likely have difficulty being on Google's first page. Therefore, businesses today need intelligent platforms that will both find problems, as well as provide implementation of solutions.
This is where the use of AI-powered Software-as-a-Service (SaaS) SEO tools come in. Instead of having manual audits completed for hundreds of pages by a team member, companies can use automated audit tools to audit and analyze their competitors and will be able to optimize their content and monitor their organic rankings in real time. These tools save significant amounts of time, lessen the possibility for human error, and allow teams to concentrate on developing the strategy versus performing repetitive tasks. Below is a list of 5 of the most commonly used and trusted SEO platforms in the industry that help website owners alleviate a majority of common SEO issues.
Why These 5 Tools Are the Best for Fixing Website SEO Problems
Because they all cover significant components of SEO, including technical audits, backlinks, keyword research, rank tracking, and content optimization, these tools are considered industry-leading. They both give you actionable recommendations so you can easily identify and fix problems, whether you are just starting out or have years of experience. When used together, these tools create a complete workflow for SEO: analysing, optimising, tracking, and improving, which will ensure continued rankings for many years.
Ahrefs
One of the best-known SEO platforms based on back link analysis is Ahrefs site dashboard. When used correctly, the site offers marketers the ability to research the websites of competing firms; to view where their back links are generated from (e.g. their back link profile); to find new ways to gain additional authority on a site through link building; and to gain insight into their competitors' websites and strategies.
Ahrefs has very powerful features for off-site link analysis, as well as reporting on website performance in relation to crawl errors, page speed, and indexing issues. The platform contains features for both planning a website (strategy) and maintaining it (website health).
Pros
- Huge amount of backlinks
- Detailed competitive analysis
- Accurate measurement of keyword difficulty
Cons
- Expensive to start with
- Few free options
- Learning curve for new users
https://ahrefs.com/
Semrush
Semrush provides an all-inclusive digital marketing tool set that focuses both on organic search engine optimization and on pay-per-click advertising and runs your content marketing program. It gives users robust reporting features, including website analysis, keyword ideas to target, competing webmaster viewings, and ad performance information to better determine how competitors gain traffic. Users may track where they rank, review how competitors are using paid advertising, and enhance content writing using SEMrush's online writing assistant. SEMrush will likely be employed by agencies and firms to manage full online marketing campaigns as many digital marketing toolsets provide multiple features within a single dashboard.
Pros
- A total SEO/marketing set of tools
- Full reports of your website's auditing
- A fantastic way of tracking keywords that have not been tracked before
Cons
- Expensive monthly subscription fees
- Overload of data for a new user
- Too few credits in the basic plan
https://www.semrush.com/
Moz Pro
Moz Pro is one of the easier to understand SEO tools for beginners than many of the advanced tools, and it provides you with the most important metrics, such as Domain and Page Authority, so that you can determine your website's/page's strength accurately. Moz Pro also provides a site crawl report containing a full report of technical errors and optimization opportunities. It provides simplekeyword track and provides specific recommendations designed to help new users learn about SEO; however, it also contains enough detail for professional users who need structured reporting without an abundance of data to dig through.
Pros
- Easy to navigate
- Metrics on Domain Authority are reliable
- Excellent tools for education
Cons
- Smaller databases compared to competitors
- Less advanced features than others
- Slower updates to backlinks
https://moz.com/products/pro
Surfer SEO
Surfer SEO provides tools to improve the quality of content and on-page optimization using real-time search engine results page (SERP) data as a reference. To compete for a specific keyword in Google, Surfer analyzes the top-ranking pages and provides recommendations on what ideal word count, headings, keywords, and structure should be used based on several factors (e.g., top-ranking page content, among others), so writers and content marketers can use Surfer while writing their content (e.g., blog posts, landing pages, and articles) to maximize their ability to rank with Google. Additionally, this makes Surfer SEO particularly useful when developing SEO-driven content strategies.
Pros
- Good content optimization
- SEO score displayed in real-time
- Helpful for bloggers and writers
Cons
- Does not have all SEO tools available
- Does not provide backlinking tools, so you must use another tool for backlinks
- You must pay a subscription fee to utilize the full set of features
https://surferseo.com/
SE Ranking
SE Ranking is user-friendly and affordable SEO software that offers an abundance of valuable features for users including the potential to track keyword performance based on geographic location or mobile device; manage your competitors; perform website audits; monitor your rankings on a regular basis; compare data from other sources; and run multiple types of reports.
SE Ranking is used by both businesses and agencies because its combination of features and cost provides access to professional SEO reporting for even the very smallest teams.In addition to being a great option for businesses that want to measure their website's SEO metrics regularly, SE Ranking can provide you with great insight into how effective your website is at generating traffic and growing conversions.
Pros
- Reasonably priced
- Accurate rankings of keywords
- Simple and clean user interface/dashboard
Cons
- Limited number of indexed results
- Less accurate than many other SEO tools when it comes to analytics
- Limited integration with third party applications
https://seranking.com/
Comparison Table
| Tool | Best For | Strength | Weakness | Pricing Level |
|---|---|---|---|---|
| Ahrefs | Backlink analysis | Large data index | Expensive | High |
| Semrush | All-in-one SEO | Complete marketing suite | Complex | High |
| Moz Pro | Beginners | Easy to use | Limited advanced features | Medium |
| Surfer SEO | Content optimization | On-page SEO | Not full toolkit | Medium |
| SE Ranking | Budget users | Affordable tracking | Smaller database | Low |
Conclusion
Selecting the best SEO software to meet your unique requirements, level of expertise, and available funds can be challenging. If you have a primary focus on backlinks and competitor analysis, Ahrefs is an extremely advanced and reliable tool to utilize. If you are seeking an all-in-one digital marketing solution, Semrush is one of the most comprehensive marketing systems available today. If you are starting out or operate a small business, you may find that using Moz Pro is an excellent option due to its user-friendly interface, while content creators will find that the optimization features in Surfer SEO will help them tremendously. In contrast, SE Ranking provides exceptional value for new companies or people working as freelancers and who want a dependable tracking system without spending excessively on it.
Instead of relying on a single SEO solution, it is best to implement multiple tools in your search engine optimization efforts. For example, you can use Ahrefs to identify backlinks, Surfer SEO to optimize content, and SE Ranking to track your rankings. You can repair SEO deficiencies and develop a stable base of organic traffic by determining what your website's problems are and using the appropriate tool at the appropriate time.